Hi, I'm Rachael, and I'm in the business of telling stories.Stories build rapport. Engagement. Trust. They position your brand persona. Your ethos. Your mission. Stories are at the heart of what connects you to your customers. Let's tell yours.
I've been a professional writer since 2013, but I've been telling stories for much longer than that. Some of them have won awards. I've written scripts and screenplays, Facebook ads and product descriptions, SEO blogs and home pages, novels and non-fiction. Safe to say, I know my way around the written word. And I'm excited about putting my decade of experience to work helping you make your brand stand out and shine.
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Rachael Kelly
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Great copy starts with great researchAnd my research skills are on pointI'm a research fanatic. Three years studying for my Ph.D. trained me to look between the lines, quickly and efficiently, and strip away everything but the important stuff. As a copywriter, I use that laser-focus to cut through the white noise and find out exactly how to frame your message. I've written copy for organisations as diverse as dance companies, electronics manufacturers and children's literary events. Every client is an opportunity to grow my knowledge, and I live for that buzz.
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Responsive. Creative. Reliable.My neurodivergent superpower is that I never miss a deadline. Just the thought of it makes my jaw twitch. When we’ve agreed on a date for delivery, that’s when you’ll get your copy.
Fun fact about my need to succeed: I once edited an entire 160,000 word novel in a weekend. That’s the kind of ride-or-die energy I bring to my writing. As your copywriter, I become your brand's biggest fan so that I can spread that love to the customers just waiting to discover you. And because they can't wait to hear from you, I can't wait to get started.
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Around the corner or around the worldI'm Belfast-based. My clients often aren't.I've travelled on five continents; lived and worked on three. I may be Northern Irish born and bred, but I'm a citizen of the world. As your copywriter, I bring that global perspective to the words I write.
Putting down roots far from home meant that I had to adapt to other ways of engaging. Different norms of communication. Sometimes that's as simple as knowing the difference between a car park and a parking lot; sometimes it's knowing that the same phrase can have very different meanings in two different cultures. Wherever you're based, I'll tailor my copy to fit your audience. And I'm not afraid of a bit of a time difference. |
Some of the businesses I've worked with
It's the stories that hide beneath what you see on the page that speak the loudest - the words we read without realising we've read them.
My copy answers the questions your customers don't even know they've asked. Find the story and you find
the way to make that critical connection. And, best of all, it never feels pushy or salesy. My copy makes
your customers feel like the natural next step is to engage with your brand.
And we all live happily ever after.
the way to make that critical connection. And, best of all, it never feels pushy or salesy. My copy makes
your customers feel like the natural next step is to engage with your brand.
And we all live happily ever after.