Belfast Book Festival 2023

The Process

The need

Belfast Book Festival is an annual literary event run by The Crescent Arts Centre, a local non-profit arts facility. The festival attracts literary figures from around the world and represents a significant uptick in activity for the small management team that run the centre. For the 2023 festival, they chose to outsource social media management.

Points to consider:

• Between Belfast Book Festival and The Crescent Arts Centre, the project comprises social media management across 4 platforms and two accounts, all with slightly different TOV and content guides.

The solution

I established a posting calendar for each platform and each account on that platform. This allowed me to curate content and avoid duplication.

I maintained close contact with the marketing team behind the festival and adjusted my posting calendar in line with which events were in need of greater visibility.

I was on-site every day of the festival, maintaining a steady stream of social media content for each event. At the close of each day, I created a highlights reel in Canva and uploaded to Instagram and Facebook.

The result

My top-performing Tweet/X of the festival achieved 11.7k engagement, with 28 retweets and 152 likes.