Short Form Video Magic: 5 Easy Ideas to Capture Your Audience's Attention

Are you creating the video content your customers will love?

Short form video is huge, and it’s only getting huger. In today's fast-paced digital world, attention spans are… short. Visitors to your socials want information quickly, and they want it to be easily digestible. This has led to a massive surge in production and consumption of short form video content – according to one survey, 91% of brands said it was part of their online marketing strategy in 2022. 
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A copywriter can absolutely help you get the best out of your video content, but if you’d like to give it a go yourself, read on for some quick and easy ideas you can put into practice today.

Advantages of short form video content

Short form videos are typically less than a minute long and are designed to capture the viewer's attention within seconds. This is one of several advantages they have over traditional long-form videos. 

Firstly, short form content allows you to convey your message concisely and effectively. With limited time, you can focus on the most important aspects of your content and eliminate any unnecessary fluff. This helps keep your audience engaged for the entire video.
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Secondly – and no less importantly – short form videos are more shareable. Their bite-sized format means they’re ideal for easy circulation online. This increases the chances of your content going viral and reaching a wider audience.

The rise of short form video

The popularity of short form video content is undeniable. According to Oberlo, over 90% of internet users watch videos online every week, with short form videos being the most preferred format. In fact, platforms like TikTok and Instagram Reels have seen a significant increase in user engagement due to their focus on short form content.
Furthermore, research shows that short form videos have much higher completion rates compared to longer videos. Viewers are more likely to watch a video until the end if it is short and captivating – especially if you can get the run time down to 30 seconds or less. This presents a great opportunity for businesses and content creators to connect with their audience and deliver their message effectively.

How to Create Engaging Short Form Videos

Creating engaging short form videos may seem challenging, but with the right strategies, it can be a fun and rewarding process. Here are five easy ideas to capture your audience's attention:

Idea #1: Behind-the-Scenes Footage

Folks love to get a glimpse behind the curtain and see what goes on behind the scenes. Share exclusive behind-the-scenes footage of your business or creative process. This can be anything from a sneak peek of an upcoming product launch to a look at your team in action. By giving your audience an inside look, you create a sense of exclusivity and make them feel like they’re part of something special.

Idea #2: Tutorial or How-To Videos

Short form tutorial or how-to videos are really popular and can be incredibly useful for your audience. Choose a topic related to your niche and create a step-by-step video guide. Keep the instructions clear and concise, and make sure to highlight the key points. This not only provides value to your viewers but also positions you as an expert in your field.

Idea #3: Quick Tips and Hacks

Everyone loves a good shortcut or a helpful tip. Create short form videos that provide quick tips and hacks related to your industry – simple but effective strategies that your audience can implement right away. By sharing valuable insights in a concise format, you establish yourself as a trusted source of information and keep your audience coming back for more.

Idea #4: Product Demos or Sneak Peeks

If you have a product or service to showcase, short form videos are perfect for creating product demos or sneak peeks. Highlight the key features and benefits of your offering in an engaging and visually appealing way. By giving your audience a taste of what they can expect, you build anticipation and generate interest in your product or service.

Idea #5: User-Generated Content Challenges

User-generated content challenges are a fantastic way to engage your audience and encourage them to actively participate in your brand. Create a challenge related to your industry or product and invite your audience to create and share their own short form videos. Not only does this increase brand awareness, but it also generates a sense of community and fosters a deeper connection with your audience.

Harnessing the power of short form video

Short form video content has revolutionised the way we consume information and engage with brands. By leveraging the advantages of short form videos and implementing these five easy ideas, you can capture your audience's attention and create a memorable brand experience. So, don't be afraid to get creative and experiment with different formats and ideas. Embrace the power of short form video and watch your audience grow!
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And if you need a little boost getting started with your short form video magic, give me a shout and I’ll help you get the cameras rolling on the content your customers want to see.

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