5 Great Articles for Discovering Your Brand Voice

A consistent brand voice is an essential component of your messaging. 

So, it’s no big secret that I believe STORY is at the heart of connecting brands with customers – the clue is in the name, for a start, and also in the fact that my slogan is, literally, “Build your brand with the power of story.” And all the best stories begin with an unforgettable, irresistible voice: one that draws you in, captures your attention, and makes itself at home in your subconscious. Brand voice is everything in copywriting, and yours will be one of the first things any copywriter will want to dig into with you and fully understand when they get started on writing your copy*. But if you’re having trouble finding your voice, there are a tonne of fantastic resources out there to help you get started. I’m going to list my five favourites below.

1. Brand Archetypes: The Definitive Guide (Iconic Fox)

They’re not kidding about the “definitive” part, by the way. Iconic Fox have put together a list of 12 Brand Archetypes, along with a history of the psychology behind them (stretching back to Greek philosophy and nodding its thanks to Carl Jung along the way) plus clear examples of each. With instructions for how you can identify your own brand archetype and then put that knowledge to work in your marketing, this is a LONG read, but definitely worth the time invested.

2. What Brand Voice is, and How to Create One (Hubspot)

Hubspot is always a reliable source of information for just about anything digital marketing related, so their absence on this list would be… conspicuous. As with everything they produce, this is detailed, user friendly, comprehensive and clear, and comes with its own downloadable Free Branding Guide, because they are also experts at knowing exactly what lead magnet to offer and when.

3. Brand Voice: What It Is & Why It Matters (Sprout Social)

If you like some easily digestible numbers and statistics alongside your learning, Sprout Social’s got you covered. Their five-step guide to developing your brand voice is littered with relevant figures to back up everything they’re saying, and their tips are easy to follow and illustrated with some clear examples.

4. 5 Steps to Find Your Brand Voice​ (Content Marketing Institute)

So good it’s managed to snag the top spot on a Google search for “how to find your brand voice”, so you may well have come across this article if you’re in the market for advice in this area. This article assumes that a brand has some content out there in the wild already and needs to consolidate their messaging under one clear and recognisable voice, but if that describes where you’re at right now, this guide is going to show you exactly how to do just that in a clear and logical series of steps.

5. 60 Words to Describe Your Brand Voice (Maha Copy Co)

A clear, accessible and quick introduction to finding your voice. Maha Copy’s article does exactly what it says on the tin (that’s a brand voice for you right there, by the way) and helps you position yourself and your brand by identifying with a number of adjectives supplied under broad headings. If you’re struggling to get started, this is a fantastic resource to start putting together the building blocks of your brand’s voice.

Whether you’re a multimillion dollar global conglomerate, a solopreneur, or a community-based non-profit of five (overworked) employees, a consistent brand voice is a critical component of any messaging you send out into the world. It’s about making yourself memorable certainly, but, much more than this, it’s about helping your customers to identify themselves as your customers. It’s a welcome sign over the door that tells your next big client that you’re a brand they can do business with. It’s not just part of your message, it is the message. And if you’re ready to start exploring that, drop me a line and let’s find the voice that tells your story.

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* It’s also something that a copywriter can help you develop, but that’s usually a copywriting project all of its own.