 Why Hiring a Copywriter is a Smart Investment for Small BusinessesRunning a small business involves juggling multiple tasks, and crafting compelling content often falls by the wayside. Hiring a copywriter is an easy way to alleviate this pressure, offering professional expertise that translates into tangible benefits. Investing in a professional copywriter can:
Read on to discover the value a professional copywriter can add to your business - and how we help boost your sales, give you hours back in your day, and (hopefully) reduce your stress levels, too.
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 Getting the most from your mailing list in a GDPR worldAre you getting the most out of your mailing list? Don’t let recent developments in the email marketing sphere spook you: email is still a powerful tool for getting your message out.
 How to boost your online visibility with a targeted Google Ads campaignIn today's digital age, having an online presence is no longer optional - it's a must. And when it comes to online advertising, Google Ads is the undisputed leader. With over 8.5 billion searches per day, Google provides a massive audience for your ads to reach. Leverage that traffic via Google Ads and you’ll be tapping into a vast pool of potential customers.
Let’s take a closer look.  How to master your content strategy for online successContent writing and content marketing are two essential components of a successful digital marketing strategy. While there are similarities between the two, there are also key differences. And understanding how these elements align is important for any business seeking to maximise their online presence. In a nutshell, content writing focuses on creating compelling and engaging written content, while content marketing involves the strategic distribution and promotion of that content to drive business goals. Let’s look at how you can leverage the power of both forms to boost your brand.
 Boost Your Brand Visibility in 2024 with These 4 Simple Copy ProjectsWell, folks, somehow or other it’s almost the end of the year again. And, as ever, a new year is an opportunity to take stock, recalibrate, and look to the future. 2024 is full of possibility, and if you’re ready to make the most of the opportunities it presents, here are a few basic copy projects you can implement to help stand out from the crowd and be seen by your next customers.
 Build rapport & customer loyalty through emotion-led messagingIn the run-up to Christmas, emotional marketing really tends to hit its stride. John Lewis, in particular, has established itself as the elder statesperson of heartstring-tugging festive mini-movies, but Tesco has played a bit of a blinder this year too — and of course, the Guinness festive ad is a perennial favourite.
But it’s not just this time of year. Christmas advertising is a highly visible example, but in today's competitive business landscape, whatever the season, it's no longer enough to simply promote the features and benefits of your product or service. Consumers are bombarded with countless marketing messages every day, and it can be difficult for brands to stand out from the crowd. That's where emotional marketing comes in. Emotional marketing is a strategy that aims to connect with customers on a deeper level by appealing to their feelings, values, and aspirations. It taps into the power of human emotions to create a meaningful and lasting connection between a brand and its target audience. By evoking positive emotions such as joy, happiness, and nostalgia — or addressing negative emotions like fear, sadness, or anger — emotional marketing can leave a lasting impact on consumers and drive them to take action.  Why hiring a copywriter might just be the best thing you can do for your brandHi, I'm a copywriter. And I'd like to answer one of the most common questions I get asked: what does a copywriter actually do? It’s a fair question. Especially in these heady days of generative AI, you might well be wondering what it is that professional copywriters bring to the table, and how we spend our working hours. The answer is not quite as straightforward as it may seem. Yes, essentially, my colleagues and I write words for a living – but the service we provide goes beyond that. Copywriters don’t just put words on a page (or email, or website – you get the idea): we use our professional know-how and passion for language to craft compelling and persuasive content that engages your target audience and motivates them to take action. When you hire a copywriter, the copy you receive won’t just be the first few sentences that come to mind. We’ll spent hours getting to know your offering so that we can capture its essence and communicate its unique selling points in a way that resonates with the target audience. Copywriters are masters of words, using our skills to bring brands to life and create a connection between you and your audience.
 Using Consistent Blogging To Drive Brand Recognition and TrafficWhere’s the best place to hide a body? Page two of Google.
Yes, you've heard it before. It’s an old joke. But that doesn’t make it any less true. And if you want to get your website out of the shadowlands and in front of your next customer, you’re going to want to embrace the art of consistent blogging. SEO might be part science, part dark art, part technological wizardry, and part secret sauce, but there are some key practices you can improve to significantly boost your brand's visibility and drive traffic to your homepage. Regular, engaging, relevant blog posts are one of them. So let’s dive in and explore the role of canny content writing in attracting search engine crawlers and improving your Google ranking for your targeted keywords.  What to know about search engine optimization to make sure customers can find your websiteIn today’s digital landscape, your organisation’s online presence can have a major impact on its success. Customers, old and new, expect to be able to find and interact with your business on the internet, so a quality website is a must.
The flip side is that your competitors know this too, and they’re just as keen as you are to carve out their niche on the worldwide web. And if they’re easier to find than you? Ooof… Studies show that a massive 75% of people won’t scroll past the first page of Google. So having a website that’s optimised for visibility on search engine results pages (SERPs) is the ultimate online game-changer. Search engine optimisation (SEO) leads to higher organic traffic and better conversion rates. Read on to discover how you can help your website rank higher on search engines and help attract more of the kind of visitors that are actively seeking what you sell.  Are you creating the video content your customers will love?Short form video is huge, and it’s only getting huger. In today's fast-paced digital world, attention spans are… short. Visitors to your socials want information quickly, and they want it to be easily digestible. This has led to a massive surge in production and consumption of short form video content – according to one survey, 91% of brands said it was part of their online marketing strategy in 2022.
A copywriter can absolutely help you get the best out of your video content, but if you’d like to give it a go yourself, read on for some quick and easy ideas you can put into practice today. |
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