 Using Consistent Blogging To Drive Brand Recognition and TrafficWhere’s the best place to hide a body? Page two of Google.
Yes, you've heard it before. It’s an old joke. But that doesn’t make it any less true. And if you want to get your website out of the shadowlands and in front of your next customer, you’re going to want to embrace the art of consistent blogging. SEO might be part science, part dark art, part technological wizardry, and part secret sauce, but there are some key practices you can improve to significantly boost your brand's visibility and drive traffic to your homepage. Regular, engaging, relevant blog posts are one of them. So let’s dive in and explore the role of canny content writing in attracting search engine crawlers and improving your Google ranking for your targeted keywords.
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 Bring in a professional writer to help your business thriveSo, it’s time to launch your company website. You want to put your best foot forward in the online world, so you’ve found a web designer to make sure it zings and you’ve chosen the platinum hosting service for all the additional bells and whistles that make the customer experience so satisfying. A brilliant graphic designer has brought your organisation’s logo to life and you’ve had a professional photographer show your products in their very best light. Now all you need to do is add a bit of text and you’re ready to go. And who knows more about who you are and what you do than the person who’s lived and breathed it for the past eighteen months? Do you really need to pay someone to write about the business you’ve built with your own two hands?
The simple answer is yes. While it might look like an unnecessary extra expense, bypassing the professionals at this crucial stage can very quickly negate the serious money you’ve already spent – and the same goes for newsletters, blog content, email marketing, online advertising, and just about any written content you put out into the world. Here’s why.  Get ready to make 2023 your most successful year yetAs we prepare to say goodbye to 2022, it’s a great time to look ahead to the new year and take stock of the many ways that digital marketing has evolved over the past twelve months. 2022 has seen the real world continue to re-open, with most businesses and consumers returning to pre-Covid operating practices. That said, the trend towards online shopping (and marketing) continues to grow, and that’s going to continue for the foreseeable future, with spending on digital advertising expected to hit $870 billion by the end of 2026 (it’s sitting at $600+ billion at the time of writing).
So, with that in mind, let’s take a look at three areas to consider as you look towards making 2023 your most profitable year to date. |
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