 Why the world still needs human copywritersHave you heard the one about the chocolate record player? It sounds pretty sweet.
Ah, the dad joke. The bedrock of human comedic interaction. And, as yet, largely beyond the capacity of artificial intelligence. But you’d be forgiven for wondering why on earth that matters, given the fact that we’re clearly in the middle of a content-writing revolution of sorts, and making full use of the humble pun is not necessarily the top priority when it comes to crafting the words that connect you to your ideal customers. Do dad jokes make sales? Well, no. Not necessarily. (Except where they do, of course, which is where brand voice comes into its own.) But this isn’t about the dad joke, not at its heart. This is about the limits of what AI can do. And why, as a copywriter, I’m not worried about being automated out of existence. Quite the contrary, in fact.
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 Creating high-performing videos is easy when you've got great copyIt’s no secret that video content is a huge component of modern online marketing and that trend is set to grow in 2023. With 91% of businesses using video as part of their marketing strategy and 82% of internet traffic driven by video content, it’s a huge slice of the digital pie. If you’re one of the 70% of brands planning to take the plunge into video creation this year, here are some of the ways a copywriter can help make your content stand out from the crowd.
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