Chat Bots Can’t Tell Dad Jokes

Why the world still needs human copywriters

Have you heard the one about the chocolate record player? It sounds pretty sweet.

Ah, the dad joke. The bedrock of human comedic interaction. And, as yet, largely beyond the capacity of artificial intelligence. But you’d be forgiven for wondering why on earth that matters, given the fact that we’re clearly in the middle of a content-writing revolution of sorts, and making full use of the humble pun is not necessarily the top priority when it comes to crafting the words that connect you to your ideal customers.

Do dad jokes make sales? Well, no. Not necessarily. (Except where they do, of course, which is where brand voice comes into its own.) But this isn’t about the dad joke, not at its heart. 

This is about the limits of what AI can do. And why, as a copywriter, I’m not worried about being automated out of existence. 

Quite the contrary, in fact.

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