5 tried-and-tested lead magnets to build your email list

Keep warm leads warm until they're ready to buy

In an ideal world every visitor to your website would be ready to make a purchase. In reality, you’re probably looking at around a 5% conversion rate from casual clickers — and that’s a best-case scenario.

Email funnels can be great for lead nurturing, but not every business operates on sales leads. In fact, for some businesses, an overtly sales-oriented approach is going to be exactly what not to do if you want to generate a long-term relationship with potential customers: sometimes, your best marketing strategy is simply to stay in touch and make yourself welcome in a future client’s inbox.

And how do you do that? Well, the answer is going to look different depending on your demographics and your overall goals, but some form of regular email communication is going to be key.

Whether that be a monthly newsletter, information on new product launches, vouchers and special offers, or some combination of all of the above (plus whatever else is going to add value to your subscribers), capturing the contact details of website visitors before they navigate away is a fantastic way to make sure that your brand stays front and centre in their memory until they’re ready to make a purchase.

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