How to master your content strategy for online successContent writing and content marketing are two essential components of a successful digital marketing strategy. While there are similarities between the two, there are also key differences. And understanding how these elements align is important for any business seeking to maximise their online presence. In a nutshell, content writing focuses on creating compelling and engaging written content, while content marketing involves the strategic distribution and promotion of that content to drive business goals. Let’s look at how you can leverage the power of both forms to boost your brand.
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What to know about search engine optimization to make sure customers can find your websiteIn today’s digital landscape, your organisation’s online presence can have a major impact on its success. Customers, old and new, expect to be able to find and interact with your business on the internet, so a quality website is a must.
The flip side is that your competitors know this too, and they’re just as keen as you are to carve out their niche on the worldwide web. And if they’re easier to find than you? Ooof… Studies show that a massive 75% of people won’t scroll past the first page of Google. So having a website that’s optimised for visibility on search engine results pages (SERPs) is the ultimate online game-changer. Search engine optimisation (SEO) leads to higher organic traffic and better conversion rates. Read on to discover how you can help your website rank higher on search engines and help attract more of the kind of visitors that are actively seeking what you sell. Why the world still needs human copywritersHave you heard the one about the chocolate record player? It sounds pretty sweet.
Ah, the dad joke. The bedrock of human comedic interaction. And, as yet, largely beyond the capacity of artificial intelligence. But you’d be forgiven for wondering why on earth that matters, given the fact that we’re clearly in the middle of a content-writing revolution of sorts, and making full use of the humble pun is not necessarily the top priority when it comes to crafting the words that connect you to your ideal customers. Do dad jokes make sales? Well, no. Not necessarily. (Except where they do, of course, which is where brand voice comes into its own.) But this isn’t about the dad joke, not at its heart. This is about the limits of what AI can do. And why, as a copywriter, I’m not worried about being automated out of existence. Quite the contrary, in fact. Bring in a professional writer to help your business thriveSo, it’s time to launch your company website. You want to put your best foot forward in the online world, so you’ve found a web designer to make sure it zings and you’ve chosen the platinum hosting service for all the additional bells and whistles that make the customer experience so satisfying. A brilliant graphic designer has brought your organisation’s logo to life and you’ve had a professional photographer show your products in their very best light. Now all you need to do is add a bit of text and you’re ready to go. And who knows more about who you are and what you do than the person who’s lived and breathed it for the past eighteen months? Do you really need to pay someone to write about the business you’ve built with your own two hands?
The simple answer is yes. While it might look like an unnecessary extra expense, bypassing the professionals at this crucial stage can very quickly negate the serious money you’ve already spent – and the same goes for newsletters, blog content, email marketing, online advertising, and just about any written content you put out into the world. Here’s why. |
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