 Why hiring a copywriter might just be the best thing you can do for your brandHi, I'm a copywriter. And I'd like to answer one of the most common questions I get asked: what does a copywriter actually do? It’s a fair question. Especially in these heady days of generative AI, you might well be wondering what it is that professional copywriters bring to the table, and how we spend our working hours. The answer is not quite as straightforward as it may seem. Yes, essentially, my colleagues and I write words for a living – but the service we provide goes beyond that. Copywriters don’t just put words on a page (or email, or website – you get the idea): we use our professional know-how and passion for language to craft compelling and persuasive content that engages your target audience and motivates them to take action. When you hire a copywriter, the copy you receive won’t just be the first few sentences that come to mind. We’ll spent hours getting to know your offering so that we can capture its essence and communicate its unique selling points in a way that resonates with the target audience. Copywriters are masters of words, using our skills to bring brands to life and create a connection between you and your audience.
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 Why the world still needs human copywritersHave you heard the one about the chocolate record player? It sounds pretty sweet.
Ah, the dad joke. The bedrock of human comedic interaction. And, as yet, largely beyond the capacity of artificial intelligence. But you’d be forgiven for wondering why on earth that matters, given the fact that we’re clearly in the middle of a content-writing revolution of sorts, and making full use of the humble pun is not necessarily the top priority when it comes to crafting the words that connect you to your ideal customers. Do dad jokes make sales? Well, no. Not necessarily. (Except where they do, of course, which is where brand voice comes into its own.) But this isn’t about the dad joke, not at its heart. This is about the limits of what AI can do. And why, as a copywriter, I’m not worried about being automated out of existence. Quite the contrary, in fact.  Get the most bang for your buck with social media advertisingSocial media ads... love them or hate them, they're still a solid part of any online marketing strategy. But with so many platforms available, it can be overwhelming to work out where to even start, let alone how to create effective ad campaigns. Plus, with only so many hours in a day – and an actual business to run – how do you find the time? And is it even worth it?
The short answers are (a) bring in the professionals and (b) yes, absolutely. For the long answer – how to make them boost your business without wrecking your sanity – read on…  Bring in a professional writer to help your business thriveSo, it’s time to launch your company website. You want to put your best foot forward in the online world, so you’ve found a web designer to make sure it zings and you’ve chosen the platinum hosting service for all the additional bells and whistles that make the customer experience so satisfying. A brilliant graphic designer has brought your organisation’s logo to life and you’ve had a professional photographer show your products in their very best light. Now all you need to do is add a bit of text and you’re ready to go. And who knows more about who you are and what you do than the person who’s lived and breathed it for the past eighteen months? Do you really need to pay someone to write about the business you’ve built with your own two hands?
The simple answer is yes. While it might look like an unnecessary extra expense, bypassing the professionals at this crucial stage can very quickly negate the serious money you’ve already spent – and the same goes for newsletters, blog content, email marketing, online advertising, and just about any written content you put out into the world. Here’s why. |
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