 Figure out your email sales funnel with these top tipsIs your sales funnel working as hard as it could? Are you getting mixed results on your potential customers’ journey towards deciding to buy? Or maybe you’re getting this close to closing a purchase and missing out at the last minute? Could be your funnel needs a rethink.
Read on for some tried and tested ways to tweak your sales funnel for reliable conversions time after time.
0 Comments
 A super quick guide to help get the best conversion rates from your web pagesSales pages and landing pages are two of the most effective tools in your conversion kit… as long as they’re working as hard as they should. And the first stage in putting these two online sales champions to work is establishing which one, exactly, your business needs.
Confused? No need. Let’s dive in and look at the difference between a sales page and a landing page, the benefits of both, and how to decide which one is right for you and your brand. Five Reasons To Get Excited About Email Funnels In an ideal world, every visitor to your website would be ready to make a purchase. In reality, according to data recently published by The Kibo e-commerce Quarterly, only around 5% of unique visits will result in a sale. If you’re not actively trying to warm up all those cold prospects who find your site before they’re ready to buy, you’re missing out on a lot of potential customers.
So how do you turn a visitor from “vaguely interested” to “shut up and take my money”? That’s where lead nurturing comes in. In this blog post, we’re going to look at lead nurturing via email funnels, and why you should be excited about it. First off, an explanation: email funnelling is “a marketing strategy designed to turn cold prospects into long-term customers by funnelling them through five stages” (Orendorff, 2021). What that means in practice is that you invite a visitor to your site — who’s not yet ready to purchase your product or service, but whose business you don’t want to lose — to give you their email address and permission to contact them, often in exchange for a freebie that’s going to be of use to them in some way. You then, through a series of staggered (automated) emails, nurture that lead, reminding them of everything your company has to offer, possibly throwing in a few more giveaways, and gently nudging them towards making a purchase. |
Categories
All
Blog updates monthly
|
RSS Feed