 Getting the most from your mailing list in a GDPR worldAre you getting the most out of your mailing list? Don’t let recent developments in the email marketing sphere spook you: email is still a powerful tool for getting your message out.
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 Figure out your email sales funnel with these top tipsIs your sales funnel working as hard as it could? Are you getting mixed results on your potential customers’ journey towards deciding to buy? Or maybe you’re getting this close to closing a purchase and missing out at the last minute? Could be your funnel needs a rethink.
Read on for some tried and tested ways to tweak your sales funnel for reliable conversions time after time.  Tips and statistics to make sure your mailing list is working for youIt’s often said that a key skill in copywriting is brevity. So, with that in mind, the simple answer is yes. Yes, you do need to send out regular newsletters. You absolutely do.
And I know. Believe me, I know. Whether your target schedule is daily, weekly or monthly communications, newsletter time always comes around sooner than it’s supposed to and you’d very much be forgiven for thinking something along the lines of, “I swear I just sent out the last one! How bad would it be to skip it just this once…?” If that sounds familiar – and I’m prepared to bet that it does – you might well be wondering what’s the worst that could happen if you let things slide on occasion. After all, as lovely as it would be to think so, it’s not actually that likely that your mailing list is frantically scanning their inbox for their weekly missive, feverishly hitting refresh and wondering why you’ve forsaken them. But that still doesn’t mean it’s a good idea to let communications go patchy. Here’s why. |
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