 Get the most bang for your buck with social media advertisingSocial media ads... love them or hate them, they're still a solid part of any online marketing strategy. But with so many platforms available, it can be overwhelming to work out where to even start, let alone how to create effective ad campaigns. Plus, with only so many hours in a day – and an actual business to run – how do you find the time? And is it even worth it?
The short answers are (a) bring in the professionals and (b) yes, absolutely. For the long answer – how to make them boost your business without wrecking your sanity – read on…
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 Get ready to make 2023 your most successful year yetAs we prepare to say goodbye to 2022, it’s a great time to look ahead to the new year and take stock of the many ways that digital marketing has evolved over the past twelve months. 2022 has seen the real world continue to re-open, with most businesses and consumers returning to pre-Covid operating practices. That said, the trend towards online shopping (and marketing) continues to grow, and that’s going to continue for the foreseeable future, with spending on digital advertising expected to hit $870 billion by the end of 2026 (it’s sitting at $600+ billion at the time of writing).
So, with that in mind, let’s take a look at three areas to consider as you look towards making 2023 your most profitable year to date.  Have you ever found yourself staring at a Facebook ad receipt and wondering just what, exactly, you've been paying for?
You’re not alone. One study found that 62% of small business owners advertising on Facebook weren’t meeting their targets (Sophy, 2017). It’s true that you can spend a lot of money on Facebook advertising and see very little return on investment. But it’s also true that the power of Facebook to connect you to your customers is so huge that you really can’t afford to miss out Facebook ads as a marketing opportunity. And the fact is that putting together a successful ad on Facebook does take a little bit of knowhow if you want to see big results — but big results are absolutely possible. So, if you’ve fallen out of love with Facebook advertising, here are four reasons to reignite that passion. |
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