September 16th, 2022

Four things every website needs

Website not converting? Try these four tips

If you’ve ever stared in resignation at a woeful month’s website stats, you might be wondering if an online presence is actually worth the time and money. The short answer is yes – you definitely do, as several studies have shown. Websites build brand credibility, they increase your visibility and – unlike a Facebook page (which is very definitely an “as well as” and not an “instead of” when it comes to your online footprint) – you have control over metrics, algorithms and display format on your own site.

​So, what can you do if your website doesn’t seem to be earning its keep? The answer is very likely that one or more of the key pages aren’t doing what you need them to do. And that’s not always as obvious as you might think…

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