 Get ready to make 2023 your most successful year yetAs we prepare to say goodbye to 2022, it’s a great time to look ahead to the new year and take stock of the many ways that digital marketing has evolved over the past twelve months. 2022 has seen the real world continue to re-open, with most businesses and consumers returning to pre-Covid operating practices. That said, the trend towards online shopping (and marketing) continues to grow, and that’s going to continue for the foreseeable future, with spending on digital advertising expected to hit $870 billion by the end of 2026 (it’s sitting at $600+ billion at the time of writing).
So, with that in mind, let’s take a look at three areas to consider as you look towards making 2023 your most profitable year to date.
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 Four questions to ask yourself when planning your social media ad campaignSo, you’re running Facebook ads, and maybe your conversion rate is okay: you’re seeing engagement and enough sales to make the campaign cost effective, but you’re not exactly setting the world alight with your revenue bump. And now everyone’s telling you that the advertising marketplace on Facebook is overcrowded – costs are increasing for diminishing returns – and Instagram, a veritable untapped mine of advertising opportunity, is now the place to be. And that’s not not true, as such, but whether or not Instagram ads are going to be a better fit for your business than a Facebook ad campaign is a complicated question. And it comes down to more than just a question of platform population density. Studies like this phenomenal breakdown of costs and CTR on both platforms can give you the figures, but raw data alone is only part of the story. So, if you’re a small business owner or solopreneur and you’re wondering which way to go with your limited advertising budget, you could start by thinking through some of the following questions.
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