 SEO – or Search Engine Optimization – is huge: both in importance to your online business and in complexity. For a business to find its online market, it’s got to rank highly on a search engine page, but in a crowded marketplace, that’s increasingly difficult. And with the algorithms behind SEO constantly evolving, it can feel like an absolute nightmare for the technically disinclined to keep up with the dos and don’ts of optimization. Fortunately, help is at hand, and it’s plentiful, accessible, and a lot of it is free. So, read on if you’re searching for resources to help you get to grips with the constantly changing world of SEO – there are some absolute blinders out there, and I’m going to list a few of my favourites below.
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