 Why the world still needs human copywritersHave you heard the one about the chocolate record player? It sounds pretty sweet.
Ah, the dad joke. The bedrock of human comedic interaction. And, as yet, largely beyond the capacity of artificial intelligence. But you’d be forgiven for wondering why on earth that matters, given the fact that we’re clearly in the middle of a content-writing revolution of sorts, and making full use of the humble pun is not necessarily the top priority when it comes to crafting the words that connect you to your ideal customers. Do dad jokes make sales? Well, no. Not necessarily. (Except where they do, of course, which is where brand voice comes into its own.) But this isn’t about the dad joke, not at its heart. This is about the limits of what AI can do. And why, as a copywriter, I’m not worried about being automated out of existence. Quite the contrary, in fact.
0 Comments
 Get ready to make 2023 your most successful year yetAs we prepare to say goodbye to 2022, it’s a great time to look ahead to the new year and take stock of the many ways that digital marketing has evolved over the past twelve months. 2022 has seen the real world continue to re-open, with most businesses and consumers returning to pre-Covid operating practices. That said, the trend towards online shopping (and marketing) continues to grow, and that’s going to continue for the foreseeable future, with spending on digital advertising expected to hit $870 billion by the end of 2026 (it’s sitting at $600+ billion at the time of writing).
So, with that in mind, let’s take a look at three areas to consider as you look towards making 2023 your most profitable year to date. |
Categories
All
Blog updates monthly
|
RSS Feed