 Bring in a professional writer to help your business thriveSo, it’s time to launch your company website. You want to put your best foot forward in the online world, so you’ve found a web designer to make sure it zings and you’ve chosen the platinum hosting service for all the additional bells and whistles that make the customer experience so satisfying. A brilliant graphic designer has brought your organisation’s logo to life and you’ve had a professional photographer show your products in their very best light. Now all you need to do is add a bit of text and you’re ready to go. And who knows more about who you are and what you do than the person who’s lived and breathed it for the past eighteen months? Do you really need to pay someone to write about the business you’ve built with your own two hands?
The simple answer is yes. While it might look like an unnecessary extra expense, bypassing the professionals at this crucial stage can very quickly negate the serious money you’ve already spent – and the same goes for newsletters, blog content, email marketing, online advertising, and just about any written content you put out into the world. Here’s why.
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 Tips and statistics to make sure your mailing list is working for youIt’s often said that a key skill in copywriting is brevity. So, with that in mind, the simple answer is yes. Yes, you do need to send out regular newsletters. You absolutely do.
And I know. Believe me, I know. Whether your target schedule is daily, weekly or monthly communications, newsletter time always comes around sooner than it’s supposed to and you’d very much be forgiven for thinking something along the lines of, “I swear I just sent out the last one! How bad would it be to skip it just this once…?” If that sounds familiar – and I’m prepared to bet that it does – you might well be wondering what’s the worst that could happen if you let things slide on occasion. After all, as lovely as it would be to think so, it’s not actually that likely that your mailing list is frantically scanning their inbox for their weekly missive, feverishly hitting refresh and wondering why you’ve forsaken them. But that still doesn’t mean it’s a good idea to let communications go patchy. Here’s why. |
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