 A super quick guide to help get the best conversion rates from your web pagesSales pages and landing pages are two of the most effective tools in your conversion kit… as long as they’re working as hard as they should. And the first stage in putting these two online sales champions to work is establishing which one, exactly, your business needs.
Confused? No need. Let’s dive in and look at the difference between a sales page and a landing page, the benefits of both, and how to decide which one is right for you and your brand.
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 Bring in a professional writer to help your business thriveSo, it’s time to launch your company website. You want to put your best foot forward in the online world, so you’ve found a web designer to make sure it zings and you’ve chosen the platinum hosting service for all the additional bells and whistles that make the customer experience so satisfying. A brilliant graphic designer has brought your organisation’s logo to life and you’ve had a professional photographer show your products in their very best light. Now all you need to do is add a bit of text and you’re ready to go. And who knows more about who you are and what you do than the person who’s lived and breathed it for the past eighteen months? Do you really need to pay someone to write about the business you’ve built with your own two hands?
The simple answer is yes. While it might look like an unnecessary extra expense, bypassing the professionals at this crucial stage can very quickly negate the serious money you’ve already spent – and the same goes for newsletters, blog content, email marketing, online advertising, and just about any written content you put out into the world. Here’s why. |
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