 How to boost your online visibility with a targeted Google Ads campaignIn today's digital age, having an online presence is no longer optional - it's a must. And when it comes to online advertising, Google Ads is the undisputed leader. With over 8.5 billion searches per day, Google provides a massive audience for your ads to reach. Leverage that traffic via Google Ads and you’ll be tapping into a vast pool of potential customers.
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 How to master your content strategy for online successContent writing and content marketing are two essential components of a successful digital marketing strategy. While there are similarities between the two, there are also key differences. And understanding how these elements align is important for any business seeking to maximise their online presence. In a nutshell, content writing focuses on creating compelling and engaging written content, while content marketing involves the strategic distribution and promotion of that content to drive business goals. Let’s look at how you can leverage the power of both forms to boost your brand.
 Using Consistent Blogging To Drive Brand Recognition and TrafficWhere’s the best place to hide a body? Page two of Google.
Yes, you've heard it before. It’s an old joke. But that doesn’t make it any less true. And if you want to get your website out of the shadowlands and in front of your next customer, you’re going to want to embrace the art of consistent blogging. SEO might be part science, part dark art, part technological wizardry, and part secret sauce, but there are some key practices you can improve to significantly boost your brand's visibility and drive traffic to your homepage. Regular, engaging, relevant blog posts are one of them. So let’s dive in and explore the role of canny content writing in attracting search engine crawlers and improving your Google ranking for your targeted keywords.  What to know about search engine optimization to make sure customers can find your websiteIn today’s digital landscape, your organisation’s online presence can have a major impact on its success. Customers, old and new, expect to be able to find and interact with your business on the internet, so a quality website is a must.
The flip side is that your competitors know this too, and they’re just as keen as you are to carve out their niche on the worldwide web. And if they’re easier to find than you? Ooof… Studies show that a massive 75% of people won’t scroll past the first page of Google. So having a website that’s optimised for visibility on search engine results pages (SERPs) is the ultimate online game-changer. Search engine optimisation (SEO) leads to higher organic traffic and better conversion rates. Read on to discover how you can help your website rank higher on search engines and help attract more of the kind of visitors that are actively seeking what you sell.  Bring in a professional writer to help your business thriveSo, it’s time to launch your company website. You want to put your best foot forward in the online world, so you’ve found a web designer to make sure it zings and you’ve chosen the platinum hosting service for all the additional bells and whistles that make the customer experience so satisfying. A brilliant graphic designer has brought your organisation’s logo to life and you’ve had a professional photographer show your products in their very best light. Now all you need to do is add a bit of text and you’re ready to go. And who knows more about who you are and what you do than the person who’s lived and breathed it for the past eighteen months? Do you really need to pay someone to write about the business you’ve built with your own two hands?
The simple answer is yes. While it might look like an unnecessary extra expense, bypassing the professionals at this crucial stage can very quickly negate the serious money you’ve already spent – and the same goes for newsletters, blog content, email marketing, online advertising, and just about any written content you put out into the world. Here’s why.  Get ready to make 2023 your most successful year yetAs we prepare to say goodbye to 2022, it’s a great time to look ahead to the new year and take stock of the many ways that digital marketing has evolved over the past twelve months. 2022 has seen the real world continue to re-open, with most businesses and consumers returning to pre-Covid operating practices. That said, the trend towards online shopping (and marketing) continues to grow, and that’s going to continue for the foreseeable future, with spending on digital advertising expected to hit $870 billion by the end of 2026 (it’s sitting at $600+ billion at the time of writing).
So, with that in mind, let’s take a look at three areas to consider as you look towards making 2023 your most profitable year to date.  SEO – or Search Engine Optimization – is huge: both in importance to your online business and in complexity. For a business to find its online market, it’s got to rank highly on a search engine page, but in a crowded marketplace, that’s increasingly difficult. And with the algorithms behind SEO constantly evolving, it can feel like an absolute nightmare for the technically disinclined to keep up with the dos and don’ts of optimization. Fortunately, help is at hand, and it’s plentiful, accessible, and a lot of it is free. So, read on if you’re searching for resources to help you get to grips with the constantly changing world of SEO – there are some absolute blinders out there, and I’m going to list a few of my favourites below.
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