Get the most bang for your buck with social media advertisingSocial media ads... love them or hate them, they're still a solid part of any online marketing strategy. But with so many platforms available, it can be overwhelming to work out where to even start, let alone how to create effective ad campaigns. Plus, with only so many hours in a day – and an actual business to run – how do you find the time? And is it even worth it?
The short answers are (a) bring in the professionals and (b) yes, absolutely. For the long answer – how to make them boost your business without wrecking your sanity – read on…
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Careful word choice builds trust among your ideal customersOne of the companies I write for is in the process of rebranding at the moment, and part of that process involves a reworking of the tone of voice principles they apply to customer communication. It’s a large company with an international presence, so this is no small undertaking – and yet an objective observer might conclude that the tone-of-voice change they’re implementing, which involves changing just one adjective in the keywords they use to describe the kind of copy they want us to write, is minimal.
An objective observer might conclude as much, but they’d be wrong. This one tiny tweak represents a seismic shift for the copy I’ll be writing. That’s how important it is to make sure you’ve got your tone of voice principles absolutely on point. Whether you’re considering a TOV re-think, starting from scratch, or worrying that you haven’t given yours enough thought, read on for some key principles that you can apply to help move you in the right direction. Tips and statistics to make sure your mailing list is working for youIt’s often said that a key skill in copywriting is brevity. So, with that in mind, the simple answer is yes. Yes, you do need to send out regular newsletters. You absolutely do.
And I know. Believe me, I know. Whether your target schedule is daily, weekly or monthly communications, newsletter time always comes around sooner than it’s supposed to and you’d very much be forgiven for thinking something along the lines of, “I swear I just sent out the last one! How bad would it be to skip it just this once…?” If that sounds familiar – and I’m prepared to bet that it does – you might well be wondering what’s the worst that could happen if you let things slide on occasion. After all, as lovely as it would be to think so, it’s not actually that likely that your mailing list is frantically scanning their inbox for their weekly missive, feverishly hitting refresh and wondering why you’ve forsaken them. But that still doesn’t mean it’s a good idea to let communications go patchy. Here’s why. 4 ways in which a great brochure can support your businessNo matter what you might have heard, print is not dead when it comes to modern marketing. You’d be forgiven for thinking so, given the ease – and prevalence – of digital advertising in the twenty-first century, but if you’re wondering whether your business ought to invest some of its marketing budget into producing a sales brochure, the answer is probably yes. Here’s why.
SEO – or Search Engine Optimization – is huge: both in importance to your online business and in complexity. For a business to find its online market, it’s got to rank highly on a search engine page, but in a crowded marketplace, that’s increasingly difficult. And with the algorithms behind SEO constantly evolving, it can feel like an absolute nightmare for the technically disinclined to keep up with the dos and don’ts of optimization. Fortunately, help is at hand, and it’s plentiful, accessible, and a lot of it is free. So, read on if you’re searching for resources to help you get to grips with the constantly changing world of SEO – there are some absolute blinders out there, and I’m going to list a few of my favourites below.
As a copywriter, I see it all the time: a beautiful, well-crafted, visually impressive website. Professional photos. Easy to navigate. Trustpilot stars or Amazon reviews — sometimes both. Testimonials from past clients. And, yes, this is all great and really important, but do you know what’s missing? The heart of the organisation’s online presence. The one big thing every website needs in order to build brand rapport with its users.
An About page. Now, I’m not going to claim that your About page is as critical as your homepage in that 0.05 second (yes, that’s 5 milliseconds) window that you have to catch the attention of a casual visitor before they decide to navigate away. Your homepage is your front door: it’s where new arrivals size you up and choose whether or not they want to step over the threshold. But think of the About page, in this analogy, as the family room of your brand’s house. Sure, you could have stark, white walls, no furniture, and no decoration save a professional headshot tacked to the door, but does that encourage your guests to stay? Or does it possibly make them wonder if there’s something you don’t want them to know? A very happy new year from Fabula Copy! May your business thrive, your customer base grow, and your brand shine in 2022.
The new year is a time for evaluation and goal setting for the months ahead. The past few years have certainly had their challenges, and consumer behaviour and expectations have changed as a result, but the great news is that there are some easy, cost-effective steps you can take this year to make your company stand out from the crowd. Read on for 5 ways you can make your copy work harder for you in 2022. Have you ever found yourself staring at a Facebook ad receipt and wondering just what, exactly, you've been paying for?
You’re not alone. One study found that 62% of small business owners advertising on Facebook weren’t meeting their targets (Sophy, 2017). It’s true that you can spend a lot of money on Facebook advertising and see very little return on investment. But it’s also true that the power of Facebook to connect you to your customers is so huge that you really can’t afford to miss out Facebook ads as a marketing opportunity. And the fact is that putting together a successful ad on Facebook does take a little bit of knowhow if you want to see big results — but big results are absolutely possible. So, if you’ve fallen out of love with Facebook advertising, here are four reasons to reignite that passion. |
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