 Get the most bang for your buck with social media advertisingSocial media ads... love them or hate them, they're still a solid part of any online marketing strategy. But with so many platforms available, it can be overwhelming to work out where to even start, let alone how to create effective ad campaigns. Plus, with only so many hours in a day – and an actual business to run – how do you find the time? And is it even worth it?
The short answers are (a) bring in the professionals and (b) yes, absolutely. For the long answer – how to make them boost your business without wrecking your sanity – read on…
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 Tips and statistics to make sure your mailing list is working for youIt’s often said that a key skill in copywriting is brevity. So, with that in mind, the simple answer is yes. Yes, you do need to send out regular newsletters. You absolutely do.
And I know. Believe me, I know. Whether your target schedule is daily, weekly or monthly communications, newsletter time always comes around sooner than it’s supposed to and you’d very much be forgiven for thinking something along the lines of, “I swear I just sent out the last one! How bad would it be to skip it just this once…?” If that sounds familiar – and I’m prepared to bet that it does – you might well be wondering what’s the worst that could happen if you let things slide on occasion. After all, as lovely as it would be to think so, it’s not actually that likely that your mailing list is frantically scanning their inbox for their weekly missive, feverishly hitting refresh and wondering why you’ve forsaken them. But that still doesn’t mean it’s a good idea to let communications go patchy. Here’s why.  4 ways in which a great brochure can support your businessNo matter what you might have heard, print is not dead when it comes to modern marketing. You’d be forgiven for thinking so, given the ease – and prevalence – of digital advertising in the twenty-first century, but if you’re wondering whether your business ought to invest some of its marketing budget into producing a sales brochure, the answer is probably yes. Here’s why.
 As a copywriter, I see it all the time: a beautiful, well-crafted, visually impressive website. Professional photos. Easy to navigate. Trustpilot stars or Amazon reviews — sometimes both. Testimonials from past clients. And, yes, this is all great and really important, but do you know what’s missing? The heart of the organisation’s online presence. The one big thing every website needs in order to build brand rapport with its users.
An About page. Now, I’m not going to claim that your About page is as critical as your homepage in that 0.05 second (yes, that’s 5 milliseconds) window that you have to catch the attention of a casual visitor before they decide to navigate away. Your homepage is your front door: it’s where new arrivals size you up and choose whether or not they want to step over the threshold. But think of the About page, in this analogy, as the family room of your brand’s house. Sure, you could have stark, white walls, no furniture, and no decoration save a professional headshot tacked to the door, but does that encourage your guests to stay? Or does it possibly make them wonder if there’s something you don’t want them to know? |
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