Three Important Marketing Trends For 2023

Get ready to make 2023 your most successful year yet

As we prepare to say goodbye to 2022, it’s a great time to look ahead to the new year and take stock of the many ways that digital marketing has evolved over the past twelve months. 2022 has seen the real world continue to re-open, with most businesses and consumers returning to pre-Covid operating practices. That said, the trend towards online shopping (and marketing) continues to grow, and that’s going to continue for the foreseeable future, with spending on digital advertising expected to hit $870 billion by the end of 2026 (it’s sitting at $600+ billion at the time of writing). 

So, with that in mind, let’s take a look at three areas to consider as you look towards making 2023 your most profitable year to date.

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