Leverage the power of copywriting to make your brand stand out from the crowd in 2024

Boost Your Brand Visibility in ‍2024 with These 4 Simple Copy Projects

Well, folks, somehow or other it’s almost the end of the year again. And, as ever, a new year is an opportunity to take stock, recalibrate, and look to the future. 2024 is full of possibility, and if you’re ready to make the most of the opportunities it presents, here are a few basic copy projects you can implement to help stand out from the crowd and be seen by your next customers.

Project 1: Optimise your website copy

If search engines can’t find you online, neither can your customers. And in 2024, it’s going to be as true as ever that the vast majority of web users won’t scroll past page one to find the results they’re after. If your web copy isn’t working hard for you, your brand might well be invisible on the internet. Thorough keyword research can help identify the most relevant and high-performing keywords in your industry — keyword checkers like Moz or Semrush are powerful and comprehensive, but you can get similar returns by using a free platform like Ubersuggest or Keyword Sheeter with a little bit of elbow grease.

Remember to write for people first and search engines second as you incorporate your keywords strategically into your website copy — Google in particular prioritises helpful, engaging content and may penalise your site if it detects keyword-stuffing. And don’t forget that the algorithms don’t just search your content: make sure you’re making good use of your page title, meta descriptions and headers, too.

Project 2: Create regular, compelling blog posts and articles

Blogging remains a powerful tool for boosting brand visibility. But it must be regular and engaging: Google actively seeks out and rewards fresh, relevant content. With a thousand-and-one things clamouring for attention on your to-do list, it can be tempting to let your blog content slip off the bottom, but that’s only going to hurt your online visibility. ​

So, in 2024, why not start as you mean to go on by creating a content calendar to keep you on track throughout the year.

​ Google actively seeks out and rewards fresh, relevant content

Brainstorm ideas for content that’s going to resonate with your customers and offer insight and solutions to their problems. Tie in with holidays and current events where possible and make sure that you keep your keyword research up-to-date so you can scatter relevant phrases naturally throughout your articles to enhance your SEO as you go. ​

Having your content pre-mapped for you makes it easier to stay consistent than if you’re trying to come up with ideas on the go. And the benefits to your visibility will be huge.

[PS: if there still aren’t enough hours in the day, you might consider bringing in a copywriter to take the blogging load off your shoulders. It’s probably a lot less expensive than you think.]

Project 3: Get social on social media with audience-focused copy

Social media’s not going anywhere in 2024: quite the opposite, in fact, with the likes of TikTok and Instagram set to continue their meteoric rise. Video content, in particular, is really having a moment right now. Social media is one of the top five drivers of online sales, so having a compelling social media presence is crucial for your brand’s visibility. ​

And, like blogging, it doesn’t have to be a major time-suck with a little bit of advanced planning. Just as a content calendar keeps you honest with your blog schedule, so your socials will benefit from a more strategic approach in 2024. ​

Social media is one of the top five drivers of online sales

With the social sphere in a constant state of growth and evolution, it would be impossible to have a presence on every platform — and it wouldn’t help much, anyway. Your target audience is likely to gather on some sites and not others, so focus your energy on where you’re most likely to be seen. It’s far better to have great content on just two or three social media platforms than average content on many. ​

Focus on creating the social copy that’s going to resonate with your audience. Understand their preferences, language, and pain points, and craft copy that speaks directly to them. Make full use of visuals, video, interactive content, and storytelling techniques to capture – and hold – their attention. And don’t forget to return their engagement: comments are a great way to build customer relationships and reinforce your brand persona.

Project 4: Make your email list earn its keep with engagement-building marketing campaigns

Email marketing remains one of the highest returns on investment in the digital marketing world: one recent survey found that for every $1 spent on email marketing, brands earned $36. Those aren’t numbers any business can afford to ignore.

Four billion people use email every single day. GDPR and increasing restrictions on mail authentication mean the names on your mailing list are there because they choose to be, so right away that’s a lot of warm leads just waiting to hear from your brand.

Four billion people use email every single day

Make sure your email subject lines are as compelling as they can be — after all, the best body content in the world is useless if an email is deleted unread — and make sure it relates honestly to the message inside. There’s no faster route to the unsubscribe button than an email opened under false pretences.

Segmentation can also be a major boost to your open rate. Make sure that the emails you’re sending are going to the people on your list most likely to interact with their content. And don’t forget to include a strong, well-supported CTA to make it as easy as possible for your audience to take the next step.

Let's make your brand shine in 2024

Online visibility is an ever-evolving world, and it’s an ongoing process, too. It’s an objective that needs to be cultivated and responsive to changing trends and technologies. Copywriting, when employed strategically, can be a powerful tool in achieving this objective. ​

And you don’t need to go it alone. All of the above projects are straightforward enough to implement in-house, but they take time, energy and commitment. If your schedule is already at capacity, bringing in a copywriter to help you achieve your online visibility goals in 2024 might just be the best investment you could make.

So if you’re ready to make 2024 your best year yet — let’s chat. Together, we can make your brand shine.

Let's chat