 Have you ever found yourself staring at a Facebook ad receipt and wondering just what, exactly, you've been paying for?
You’re not alone. One study found that 62% of small business owners advertising on Facebook weren’t meeting their targets (Sophy, 2017). It’s true that you can spend a lot of money on Facebook advertising and see very little return on investment. But it’s also true that the power of Facebook to connect you to your customers is so huge that you really can’t afford to miss out Facebook ads as a marketing opportunity. And the fact is that putting together a successful ad on Facebook does take a little bit of knowhow if you want to see big results — but big results are absolutely possible. So, if you’ve fallen out of love with Facebook advertising, here are four reasons to reignite that passion.
0 Comments
Five Reasons To Get Excited About Email Funnels In an ideal world, every visitor to your website would be ready to make a purchase. In reality, according to data recently published by The Kibo e-commerce Quarterly, only around 5% of unique visits will result in a sale. If you’re not actively trying to warm up all those cold prospects who find your site before they’re ready to buy, you’re missing out on a lot of potential customers.
So how do you turn a visitor from “vaguely interested” to “shut up and take my money”? That’s where lead nurturing comes in. In this blog post, we’re going to look at lead nurturing via email funnels, and why you should be excited about it. First off, an explanation: email funnelling is “a marketing strategy designed to turn cold prospects into long-term customers by funnelling them through five stages” (Orendorff, 2021). What that means in practice is that you invite a visitor to your site — who’s not yet ready to purchase your product or service, but whose business you don’t want to lose — to give you their email address and permission to contact them, often in exchange for a freebie that’s going to be of use to them in some way. You then, through a series of staggered (automated) emails, nurture that lead, reminding them of everything your company has to offer, possibly throwing in a few more giveaways, and gently nudging them towards making a purchase. |
Categories
All
Blog updates monthly
|
RSS Feed