CinePunked company brochure

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The Process

The need

CinePunked run live events as part of their offering. They wanted to capitalise on the opportunity to generate business leads at these events by producing a print brochure that attendees could take away with them after the event had finished.

Points to consider:

• CinePunked's tone-of-voice principles require a careful blend of irreverence with high-level knowledge to match audience expectations

The solution

I worked with director Robert JE Simpson to create a brand sheet and a customer persona. I used these documents to tailor my copy to CinePunked's target demographics.

The result

Working to standard trifold design principles, I prioritised the information needed for the exterior sheets and allowed the interior sheets to dive into greater detail.

The new brochure focuses attention on what CinePunked can offer clients, with a range of examples selected to show the company’s range of services at its best.