The Process
The needCinePunked's offering means that visitors to their website are unlikely to convert on a first visit. They need a way to keep leads warm and engaged until they're ready to connect.
Points to consider:
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The solutionA monthly newsletter increases CinePunked's outreach to potential customers and allows the organisation to communicate directly with its target audience.
I created a MailChimp account, plus sign-up form and landing page. Later, when subscribership exceeded the limits of MailChimp's free plan, I migrated the list to Email Octopus.
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The resultSubscriber numbers grew from 0 to 500+ in the first year of running the newsletter.
Numbers continue to grow month on month, providing CinePunked with a wide-reaching, engaged audience ready to hear about events, product launches and appearances. |