CinePunked newsletter

The Process

The need

CinePunked's offering means that visitors to their website are unlikely to convert on a first visit. They need a way to keep leads warm and engaged until they're ready to connect.

Points to consider:

• CinePunked's tone-of-voice principles require a careful blend of irreverence with high-level knowledge to match audience expectations

The solution

A monthly newsletter increases CinePunked's outreach to potential customers and allows the organisation to communicate directly with its target audience.

I created a MailChimp account, plus sign-up form and landing page. Later, when subscribership exceeded the limits of MailChimp's free plan, I migrated the list to Email Octopus.

The result

​Subscriber numbers grew from 0 to 500+ in the first year of running the newsletter.

Numbers continue to grow month on month, providing CinePunked with a wide-reaching, engaged audience ready to hear about events, product launches and appearances.