CinePunked monthly blog

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The Process

The need

To make CinePunked's online presence more visible, driving traffic to their website and increasing their audience.

Points to consider:

• CinePunked's tone-of-voice principles require a careful blend of irreverence with high-level knowledge

The solution

Keyword research suggests prioritising long-tail keywords over short, particularly given the highly specific concepts that CinePunked discusses.

CinePunked's monthly blog is optimised to rank on search engines, specifically targeting high-traffic long-tail keyword searches that are most likely to deliver warm leads to the site.

The result

​These blogs now consistently rank in the first five Google results for their targeted long-tail keywords. 

Traffic to www.cinepunked.com has systematically increased annually by 25% since the blogging project began.

The most-viewed page on the site is one of these optimised blog posts.