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CinePunked Company Brochure
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The goal
CinePunked needed their company brochure to quickly and easily encapsulate their mission and ethos. Their current brochure was out of date and the text was unwieldy. In addition, their corporate focus had shifted and the brochure no longer reflected the true scope of what the company had to offer. The concept Working with company director Robert JE Simpson to get a sense of the company’s reformulated message, I created a brand sheet and audience “persona.” This allowed me to get a sense of and tailor my copy to CinePunked target demographic much more effectively. The solution I scaled back the brochure from six A5 pages to a much more compact trifold and drafted entirely new copy, bringing the benefits front and centre and creating a new company motto. The new brochure focuses attention on what CinePunked can offer clients, with a range of examples selected to show the company’s range of services at its best. |