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RB Kelly Press Release
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The goal
Science fiction author RB Kelly had been shortlisted for a major award. As she manages her own publicity, she needed to get the word out to promote sales of her shortlisted novel. The concept To capture interest in a busy newsroom, a press release must arrange salient details in a format most likely to resonate with editors. The solution As the press release was going to local outlets only, I placed emphasis on the local angle. The subhead emphasises the timeliness of the release and immediately allows the editor to note the deadline. The body text then follows up with key information on the author, the award and the announcement, while providing a pull-quote for editors to use without having to take time out of their schedules to contact the author directly. This press release led to two interview opportunities. |