FABULA COPY
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Fabula Copy

high-converting copy that drives more sales with less stress

products
print copy
seo content
social media
web copy
emailing

Writing your success — together

Hi, I'm Fabula Copy. But you can call me Rachael.

I've been a professional writer since 2013, but I've been telling stories for much longer than that. Some of them have won awards. I love words, and I love using words to help clients like you increase conversions, connect with your customers, and grow your brand.

I've worked with everyone from multimillion dollar global franchises to solopreneurs, but I have a special place in my heart for small businesses and nonprofits. As your copywriter, I use my decade-plus of experience to get to the heart of the messaging that drive your sales. But, best of all, I bring the peace of mind that comes with knowing your copy is in the hands of a seasoned pro.​
about me

Headshot of Fabula Copy (but you can call me Rachael)
"Rachael is a very talented copywriter. She's well informed, personable and a delight to work with! I would not hesitate to recommend Rachael's services to others."
Sarah Blake Knox - Thrive
let's chat

How It Works

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You drop me an email​

We'll set up a time to talk so I can get a clear idea of what you're looking for.
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We work out how I can help

Based on our call, I'll write-up an agreement, including timescale and costs, and send it to you for review.
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I get to work

When you're happy, we'll sign a client contract and I'll start crafting your shiny new copy.

Great copy leads to great connections, and great connections lead to sales

Fact: well-crafted copy is like rocket fuel for conversions. It engages, persuades and builds trust. Your brand's online copy is your calling card, so it needs to shine.

It's a crowded marketplace out there, and you only get one chance to make a first impression. Studies show that a casual visitor to your website makes up their mind in 0.2 seconds, so your copy has to work hard to get their attention. 

My copy will help connect your brands to your ideal customers. Whether that's an SEO-focused home page that gets your website ranking on Google, irresistible product descriptions that just demand to be bought, social media content that stops them doomscrolling, or email marketing that turns up the temperature on a lukewarm lead, I am here to make your online presence look its very best.

​Your customers need your brand in their lives. Let's go find them together.
let's chat

Some of the businesses I've worked with

Social media content for a busy literary festival, including posts on LinkedIn, Twitter, Instagram and Facebook. Graphics creation on Canva.
SEO Home and About page rewrite. Facebook ad campaign. SEO blogs. Monthly newsletter. Brochure.
Engaging, entertaining articles reviewing the latest cinematic releases.
Expert technical articles on film theory for a global academic journal.
Rigorously researched, engaging news articles for a busy local newspaper.
Agency work writing product descriptions for a major electronics components retailer.

Find out more...

Fabula Copy's Rachael Kelly in a twig hut
Discover the skills and experience I bring to writing your copy, and what it's like to work with me.
ABOUT ME
Fabula Copy logo
Website rewrites. SEO blogging. Product descriptions - and more. Check out the work I've done for clients.
portfolio
A stack of books sit on a picnic blanket
Questions about copywriting and digital marketing? Head over to my blog for tips, tricks and advice.
blog

Fabula

(n) Latin: story/tale/narrative

let's tell your story
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